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| Online Video Benefits Video vs Virtual Tour |
Visual content has always been a key factor in website design as companies seek to communicate their products and services to potential customers.
Photo galleries, slideshows and virtual tours (spin-around panoramic shots) are commonly used to achieve this purpose. In recent years, internet technology has seen significant developments, and with the present widespread availability of high-speed internet, the new era of online video is here.
Unlike any other medium, video offers the viewer a realistic representation of space, scale and movement. Background music, descriptive subtitles and narration can be used to enhance the experience, allowing you to establish an emotional connection with the viewer.
Interactive digital media is fast becoming the online marketing tool of choice. This importance is driven by the demand of consumers to "experience" the sights and sounds and most importantly the "value" of one place, product or service compared to another, prior to making a purchase decision. Online video can play a key role of positioning in a very crowded and commoditised internet business world.
"Ireland now has over 1 milllion broadband users"
ComReg 2007
"4 out of every 5 internet connections in the UK and US are made through a broadband connection."
Nielsen/National Statistics
"Video helps you build your brand in several ways, the most important by showing consumers you're ahead of the curve."
Realtor magazine online
